The Balda Group pursues a flexible growth strategy. While the holding company
specifies the strategic goals and framework for growth, each business unit pursues
its own growth and competitive strategy. The use of synergies between the Group
companies is therefore crucial.


 
Each business entity specifies its current and future products and the markets and
customers it intends to pursue.
 
Balda's customers appreciate the competitive advantages displayed by the products
in their superior technology and lasting quality. This is reflected in the technology
portfolio and strategic production processes resulting in innovative products which
are specifically developed to meet the demands of our customers. The competitive
edge of the Group is demonstrated in the processing of high-performance plastics
that are increasingly used in providing complete solutions right through to the finished
product. The trend today is moving in the direction of the one-stop-shop solution.


 
The Group's sales and marketing organisation, which actively operates in the key
markets in Asia, the USA and Europe, is relying on this high-profile positioning.